Allure
Charm, Attraction, Appeal
noun
The alluring power is the power of allure.
This is a jukugo word, which usually means on'yomi readings from the kanji. If you know the readings of your kanji you'll know how to read this as well.
彼女の魅力を一言で表すのは難しい。
It's hard to describe her charm in just one word.
このレストランは安さと量が魅力です。味もなかなかですよ。
The appeal of this restaurant lies in its affordability and generous portions. The taste is also quite good.
都会の魅力といえば、やはり便利さと刺激的な生活ですね。
The appeal of city life is definitely its convenience and exciting lifestyle.
私はゴルフの魅力に取り憑かれてしまいました。
I became obsessed with the charm of golf.