Sale
Selling
noun, verbal noun
You want things to depart from your store so you have to sell them. You put all these things up for sale. You are selling these items.
This is a jukugo word that uses the on'yomi readings of the kanji. You should be able to read this on your own.
今日から「手作りチーズケーキ」の発売です！
"Handmade Cheesecake" is on sale starting today!
ファンのみんなにお知らせです。私たちのグッズが先ずはオンラインで発売されることになりました。
This is an announcement to all our fans. Our merchandise will be released online first.
私の姉は、新しいスマートフォン発売の十二時間前から、お店の前にいます。
My sister has been in front of the store since twelve hours before the release of the new smartphone.