Sakura
Cherry Tree, Cherry Blossom
noun
The kanji and the word are exactly the same. That means they share meanings as well.
The reading is the same as the one you learned with the kanji.
相手の気を引いたりうまく釣ったりする人のことを英語ではデコイと言うが、日本語では桜、ネット用語では釣りと言う。
A person who entices or lures another person is called decoy in English, sakura in Japanese, and troll on the internet.