Cold Reception
Inhospitality
noun, verbal noun
When you are given cool treatment it's called a cold reception or inhospitality. This sucks.
This is a jukugo word that uses the on'yomi readings of the kanji. You should be able to read this on your own.
彼は実力があるのにどうしてこんなに冷遇されているんですか。
If he’s so great then why did he get such a cold reception?