Priority
noun, verbal noun, の adjective
It was superior previously, so we need to go back there. That, amongst all the other things, is our highest priority.
This is a jukugo word, which usually means on'yomi readings from the kanji. If you know the readings of your kanji you'll know how to read this as well.
若い人がお年寄優先座席に堂々と座っているのはいただけない。
It is unacceptable for young people to shamelessly sit in priority seating for the elderly.
うちの会社は、新しいベーコンのフレーバーの開発を優先するべきだと思うんだよね。
I think our company should prioritize the development of new flavors of bacon.
優先事項を決めて、効率良く仕事をするように努めています。
By prioritizing tasks, we are striving to work more efficiently.