Wisdom
You shoot an arrow at the mouth of the sun so that it will grant you a gift of wisdom. You heard about a Greek hero doing this and the god in the sun gave him the wisdom to see everything. You're hoping it will work for you too.
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You're standing around waiting for the wisdom to hit you when something else does. In the head. Ouch! You look down and it's a wheel of cheese (ち)! At first you're angry, until you realize that this must be a sign. Cheese IS wisdom. And the key to wisdom is eating a lot of cheese!