Love
Put on cleats so you can plant a kiss on your sweetheart's forehead in the heart of winter — that's love. You'll be braving the harsh winter elements for love, so you put on your cleats to get a better grip on the snow. Sure, you could just wait for better weather to go see them, but then it wouldn't be true love, would it?
あい
まな
None
Walking through the winter snow with your cleats on, you've gotta keep your eye (あい) on the prize. It's a really hard journey, but you keep your eye on the prize, which is your love and the time you'll get to spend with them.